{"id":56,"date":"2017-04-13T20:57:07","date_gmt":"2017-04-13T18:57:07","guid":{"rendered":"https:\/\/promo-clanky.cz\/?p=56"},"modified":"2018-11-15T16:20:02","modified_gmt":"2018-11-15T15:20:02","slug":"pr-clanky-jsou-umeni-zaujmout","status":"publish","type":"post","link":"https:\/\/promo-clanky.cz\/?p=56","title":{"rendered":"PR \u010dl\u00e1nky jsou o um\u011bn\u00ed zaujmout"},"content":{"rendered":"

Zkratka \u201ePR\u201c je dnes za\u017eit\u00fdm pojmem, ale st\u00e1le se najdou lid\u00e9, kte\u0159\u00ed nev\u011bd\u00ed co v sob\u011b tato dv\u011b p\u00edsmena schov\u00e1vaj\u00ed. Jedn\u00e1 se o zkratku anglick\u00e9ho v\u00fdrazu \u201ePublic relations\u201c, co\u017e znamen\u00e1 \u010desky vztah s ve\u0159ejnost\u00ed. Jde tedy o marketingovou komunikaci. V dob\u00e1ch minul\u00fdch b\u00fdvaly za <\/span>PR \u010dl\u00e1nky<\/a><\/span> pova\u017eov\u00e1ny zejm\u00e9na tiskov\u00e9 zpr\u00e1vy, ale s rozvojem technologi\u00ed se roz\u0161\u00ed\u0159ily i mo\u017enosti PR a marketingu obecn\u011b. P\u0159itom je pot\u0159eba ke ka\u017ed\u00e9mu m\u00e9diu p\u0159istupovat samostatn\u011b. To co funguje v\u00fdborn\u011b v ti\u0161t\u011bn\u00fdch materi\u00e1lech nebude fungovat na internetu a naopak. Forma je pro <\/span>PR \u010dl\u00e1nky<\/b> velmi d\u016fle\u017eit\u00e1.<\/span><\/p>\n

\"\"<\/p>\n

Pro\u010d vznikaj\u00ed PR \u010dl\u00e1nky<\/b><\/p>\n

PR \u010dl\u00e1nky<\/b> jsou marketingov\u00fdm n\u00e1strojem, pomoc\u00ed kter\u00e9ho budujeme a udr\u017eujeme vztah se z\u00e1kazn\u00edkem a z\u00e1rove\u0148 m\u016f\u017eeme ovlivnit jeho n\u00e1zory a pov\u011bdom\u00ed o n\u00e1mi nab\u00edzen\u00fdch produktech. <\/span>PR \u010dl\u00e1nky<\/b> by m\u011bly ale i nad\u00e1le poskytovat pro z\u00e1kazn\u00edka zaj\u00edmav\u00e9 informace a odkazy, jedin\u011b tak je bude ochotn\u00fd \u010d\u00edst. A to u\u017e nen\u00ed tak snadn\u00e9 jak by se mohlo na prvn\u00ed pohled zd\u00e1t.<\/span><\/p>\n

Ide\u00e1ln\u00ed PR \u010dl\u00e1nky<\/b><\/p>\n

Jak takov\u00e9 <\/span>PR \u010dl\u00e1nky<\/b> vypadaj\u00ed? A\u010d to bude zn\u00edt jako oxymoron, kvalitn\u00ed <\/span>PR \u010dl\u00e1nky<\/b> klamou t\u011blem a v\u016fbec <\/span>PR \u010dl\u00e1nky<\/b> nep\u0159ipom\u00ednaj\u00ed. D\u016fle\u017eit\u00e9 je zaujmout a nezapadnout v z\u00e1plav\u011b stovek jin\u00fdch text\u016f, kter\u00fdm by mohl d\u00e1t \u010dten\u00e1\u0159 na internetu p\u0159ednost. K upout\u00e1n\u00ed pozornosti slou\u017e\u00ed p\u0159edev\u0161\u00edm nadpis a prvn\u00ed dv\u011b v\u011bty v odstavci. Pokud se n\u00e1m nepoda\u0159\u00ed b\u011bhem t\u00e9to chv\u00edle \u010dten\u00e1\u0159e zaujmout d\u00e1l u\u017e zpravidla \u010d\u00edst nebude. Pokud ale vzbud\u00edme jeho z\u00e1jem je d\u016fle\u017eit\u00e9 v \u010dl\u00e1nku i nad\u00e1le odkr\u00fdvat zaj\u00edmav\u00e9 a u\u017eite\u010dn\u00e9 informace. Jedin\u011b tak si udr\u017e\u00edme \u010dten\u00e1\u0159ovu pozornost a ten se bude cht\u00edt dozv\u011bd\u011bt v\u00edc. Posledn\u00ed p\u0159\u00edsadou kter\u00e1 je d\u016fle\u017eit\u00e1 pro kvalitn\u00ed <\/span>PR \u010dl\u00e1nky<\/b> je ona tajemn\u00e1 ingredience pomoc\u00ed kter\u00e9 u \u010dten\u00e1\u0159e vzbud\u00edme dojem, \u017ee n\u00e1\u0161 produkt rozhodn\u011b pot\u0159ebuje. A to b\u00fdv\u00e1 tak\u00e9 zpravidla t\u00edm nejt\u011b\u017e\u0161\u00edm.<\/span><\/p>\n

Kde mohu publikovat sv\u00e9 PR \u010dl\u00e1nky?<\/a><\/h2>\n

Redakce Press Media v\u00e1m porad\u00ed info@press-media.cz<\/strong><\/span><\/p>\n

Redakce Press-News<\/a><\/span><\/span><\/h2>\n

Doporu\u010duje dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dl\u00e1nky na medi\u00edch<\/span><\/h2>\n

Promo-clanky.cz<\/a><\/span><\/h2>\n

SEOlaborator.cz<\/a><\/span><\/h2>\n

iClanky<\/a><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

Zkratka \u201ePR\u201c je dnes za\u017eit\u00fdm pojmem, ale st\u00e1le se najdou lid\u00e9, kte\u0159\u00ed nev\u011bd\u00ed co v sob\u011b tato dv\u011b p\u00edsmena schov\u00e1vaj\u00ed. Jedn\u00e1 se o zkratku anglick\u00e9ho v\u00fdrazu \u201ePublic relations\u201c, co\u017e znamen\u00e1 \u010desky vztah s ve\u0159ejnost\u00ed. Jde tedy o marketingovou komunikaci. V dob\u00e1ch minul\u00fdch b\u00fdvaly za PR \u010dl\u00e1nky pova\u017eov\u00e1ny zejm\u00e9na tiskov\u00e9 zpr\u00e1vy, ale s rozvojem technologi\u00ed se […]<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5],"tags":[11],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","category-pr-clanky","tag-pr-clanky"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":0,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/media\/303"}],"wp:attachment":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}