{"id":1138,"date":"2019-06-19T19:49:44","date_gmt":"2019-06-19T17:49:44","guid":{"rendered":"https:\/\/promo-clanky.cz\/?p=1138"},"modified":"2019-06-19T19:49:53","modified_gmt":"2019-06-19T17:49:53","slug":"vyroba-etiket-jak-se-zacala-psat-historie-etiket","status":"publish","type":"post","link":"https:\/\/promo-clanky.cz\/?p=1138","title":{"rendered":"V\u00fdroba etiket \u2013 jak se za\u010dala ps\u00e1t historie etiket"},"content":{"rendered":"\n

V\u016fbec prvn\u00ed etikety spat\u0159ily sv\u011btlo sv\u011bta u\u017e v 17. stolet\u00ed. Prvn\u00edmi etiketami byly ozna\u010dov\u00e1ny mal\u00e9 lahvi\u010dky s l\u00e9ky. Pozd\u011bji v pr\u016fb\u011bhu 18. stolet\u00ed u\u017e za\u010dali tisknout sv\u00e9 vlastn\u00ed etikety skoro v\u0161ichni tehdej\u0161\u00ed v\u00fdrobci a prodejci v\u00edna – a tak za\u010dala v\u00fdroba etiket. <\/p>\n\n\n\n

Jak to bylo na za\u010d\u00e1tku<\/strong><\/h2>\n\n\n\n

Etikety se tehdy tiskly ru\u010dn\u011b za pomoci d\u0159ev\u011bn\u00e9ho lisu na ru\u010dn\u011b vyroben\u00fd pap\u00edr a na produkty se etikety lepily lepidlem. Metoda tak byla velmi \u010dasov\u011b n\u00e1ro\u010dn\u00e1. Zlom p\u0159i\u0161el v roce 1798, kdy se objevily hned dva vyn\u00e1lezy, kter\u00e9 velmi urychlily tehdej\u0161\u00ed v\u00fdrobu etiket. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

St\u011b\u017eejn\u00edm z nich byl stroj na v\u00fdrobu pap\u00edru a dal\u0161\u00edm byl princip litografie \u2013 kamenotisku. B\u011bhem let 1850 \u2013 1860 do\u0161lo k zdokonalen\u00ed barevn\u00e9ho tisku. Do t\u00e9 doby se barevn\u00e9 etikety musely malovat ru\u010dn\u011b, a tak se pou\u017e\u00edvaly jen pro hodn\u011b exkluzivn\u00ed zbo\u017e\u00ed. V\u00fdroba etiket<\/a> tak kone\u010dn\u011b dostala pot\u0159ebn\u00fd \u0161mrnc a vzhled, a i v\u00fdrobci si za\u010dali uv\u011bdomovat, \u017ee obal a etiketa zkr\u00e1tka prod\u00e1vaj\u00ed. <\/p>\n\n\n\n

Prvn\u00ed samolep\u00edc\u00ed etikety<\/strong><\/h2>\n\n\n\n

U\u017e tehdy se rozv\u00edjela kreativita a etikety tak byly r\u016fznorod\u00e9 a p\u016fsobiv\u00e9. C\u00edlem bylo hlavn\u011b vzbudit z\u00e1jem spot\u0159ebitel\u016f \u2013 etikety m\u011bly p\u016fsobit hlavn\u011b poutav\u011b a d\u016fv\u011bryhodn\u011b. Z\u00e1kladem vzniku dne\u0161n\u00edho pr\u016fmyslu na v\u00fdrobu etiket po cel\u00e9m sv\u011bt\u011b se stala prvn\u00ed samolep\u00edc\u00ed etiketa, kter\u00e1 vznikla v roce 1935 ve Spojen\u00fdch st\u00e1tech americk\u00fdch. Kone\u010dn\u011b tak nebylo s jejich lepen\u00edm tolik pr\u00e1ce a cel\u00fd proces se zna\u010dn\u011b urychlil.<\/p>\n\n\n\n

Dne\u0161n\u00ed podoba etiket<\/strong><\/h2>\n\n\n\n

V 60. letech 20. stolet\u00ed se za\u010daly samolep\u00edc\u00ed etikety prod\u00e1vat ve velk\u00e9m. Sv\u016fj pod\u00edl na tom m\u011bl i v\u00fdvoj mnoha nov\u00fdch typ\u016f lepidel. Pou\u017e\u00edvaly se u\u017e i na r\u016fzn\u00e9 druhy povrch\u016f \u2013 d\u0159evo, karton, plast, kovy nebo sklo. Aplikace u\u017e byla jednoduch\u00e1 a dala se prov\u00e9st jak manu\u00e1ln\u011b, tak i za pomoc\u00ed stroj\u016f. V\u00fdroba samolep\u00edc\u00edch etiket tak jela na pln\u00e9 obr\u00e1tky. V 70. letech se dokonce za\u010daly objevovat i prvn\u00ed inteligentn\u00ed etikety \u2013 v\u00fdrobn\u00ed technologie pokro\u010dily a na etikety se tak za\u010dal p\u0159id\u00e1vat \u010d\u00e1rov\u00fd k\u00f3d. <\/p>\n\n\n\n

Dnes u\u017e jsou etikety naprostou samoz\u0159ejmost\u00ed a vyrob\u00ed v\u00e1m je v podstat\u011b kdekoliv, v jak\u00e9mkoliv m\u011bst\u011b \u2013 nap\u0159\u00edklad Plze\u0148 – sta\u010d\u00ed si zadat Plze\u0148 a v\u00fdroba samolep\u00edc\u00edch etiket do vyhled\u00e1va\u010de a sami budete p\u0159ekvapeni.
<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u016fbec prvn\u00ed etikety spat\u0159ily sv\u011btlo sv\u011bta u\u017e v 17. stolet\u00ed. Prvn\u00edmi etiketami byly ozna\u010dov\u00e1ny mal\u00e9 lahvi\u010dky s l\u00e9ky. Pozd\u011bji v pr\u016fb\u011bhu 18. stolet\u00ed u\u017e za\u010dali tisknout sv\u00e9 vlastn\u00ed etikety skoro v\u0161ichni tehdej\u0161\u00ed v\u00fdrobci a prodejci v\u00edna – a tak za\u010dala v\u00fdroba etiket. Jak to bylo na za\u010d\u00e1tku Etikety se tehdy tiskly ru\u010dn\u011b za pomoci d\u0159ev\u011bn\u00e9ho lisu na ru\u010dn\u011b […]<\/p>\n","protected":false},"author":1,"featured_media":1140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[99],"tags":[],"class_list":["post-1138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts\/1138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1138"}],"version-history":[{"count":0,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/posts\/1138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=\/wp\/v2\/media\/1140"}],"wp:attachment":[{"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promo-clanky.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}